VarVik Technologies
A laptop with an AI assistant citing a website and a phone showing it at the top of search results

What we built.

Search engines and AI assistants like ChatGPT, Perplexity and Claude increasingly decide who gets found. We ran a combined SEO and GEO (generative engine optimization) audit across 9 of our marketing sites, then implemented the code-level foundation: structured-data entity graphs, llms.txt with AI-crawler allowlists, first-paint HTML for non-JS crawlers, and Core Web Vitals work. Every health and finance claim was sourced or softened — nothing fabricated.

What changed.

A combined SEO + GEO foundation across 9 of our sites — structured for Google and citable by AI engines.

9

Sites remediated

42

Routes prerendered

0

Fabricated claims

What we did.

01Combined SEO + GEO audit per site
02JSON-LD entity graphs (Org / Person / Software / FAQ)
03llms.txt + AI-crawler allowlists (GPTBot, ClaudeBot, PerplexityBot, Google-Extended)
04SPA prerendering — real first-paint HTML for AI crawlers
05Core Web Vitals / WebP image work
06YMYL integrity pass — every claim sourced or softened

Built with

JSON-LD entity graphsllms.txtAI-crawler allowlistsSPA prerenderingCore Web Vitals

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